What is affiliate marketing?

By now most people have heard all about the success of Amazon.com. What they may not know is that Amazon spawned an Internet industry in 1996, by allowing independent website owners to earn commissions by referring paying customers to them. This is known as pay-for-performance-advertising or affiliate programs.

With affiliate marketing it’s important to remember, that there are three primary roles consisting of the merchant, the affiliate (publisher) and the third party (Commission Junction). The merchants (advertisers) pay a commission on sales generated by customers, which the affiliate (publisher) sends to their sites. Commission Junction (third party) pays affiliates on behalf of the merchants and provides a tracking system. The merchant handles all order processing, shipping, and customer service.

On average merchants pay commissions of 7-10%. Here’s an example of the money making potential, let’s say: you have three web sites with a 100 visitors a day and a 1% conversion (equivalent to 3 conversions a day), that’s equal to $110 U.S. per day ($30 cell + $50 satellite + $30 credit card). By the end of the month that’s a return of $3300.

Visit Commission Junction to see a partial listing of their top-notch merchants offering affiliate programs.
Got Dot: How did you begin Affiliate Marketing?

Rene likens starting affiliate marketing to preparing for a Judo tournament. To get in shape Rene closely followed the teachings of James Martell. Rene says, “The advantage of proven-training is that you can rest assured that if you follow the system, you will see results.” Rene adds, “James keeps us abreast of developments in the industry through the Affiliate Buzz, an audio newsletter for affiliate marketers, which he hosts. Plus, the energy of James Martell is so inspirational, it’s a real big emotional boost.”
Got Dot: What is it like getting started?

In Judo Rene used to do an exercise involving upwards of a 100 throws a day. Her commitment never wavered. The exercise had to get done. The same drive and precision Rene’s applied to affiliate marketing.

Throughout most of 2002 Rene worked 12-16 hour days. Now she’s working four hour days and the revenue stream is accelerating. Rene says, “In four hours I work as hard as I used to in twelve hours.

“Now, I look into ways to increase my productivity and automate the processes. For example: When I’m building a new site I look at ways to automate the keyword searches, so I can just crank out the content driven articles.”

Keywords as explained in James Martell’s Affiliate Marketers Handbook are the search engine building blocks. Marketing on the Internet is all about placement and being seen. To be successful you need the keywords people use for queries on the search engines, that’s how your web site will be found.

Rene follows the same methods for web site construction developed by James Martell. These principals are incorporated into Rene’s successful series of specialty shopping sites on topics such as: car loans, cell phones and credit cards.

In the midst of construction for a new site Rene says, “I’m like a baby looking at it through fresh eyes. I want to make the review articles really human, let the consumers know about the great alternatives, instead of just selling them.”
Got Dot: What kind of financial goals did you set?

The first goal was financial independence, saying goodbye to uncertainty about the future. After achieving that Rene set her sights on earning $10,000/month, which she obtained within 8-9 months. For the next six months Rene wants to consistently bring in $20-30/k month, building one site a month.

Rene says, “The money’s incredible. The sites are generating a 400% increase in revenue per month.”
Got Dot: With work from home jobs, everyone talks about independence are there some other joys you’ve discovered?

Rene says, “The income stream keeps coming in whether I’m in front of the computer or swimming, or going out to dinner. There’s a real sense of satisfaction when you see that you’ve built a money making machine. It’s like having a black box in your basement that’s printing money and every time you want to buy a dress or go out to dinner, you put money in your wallet.”
Got Dot: What would you tell someone considering affiliate marketing?

What Rene mentions may sound drastic, but it’s rooted in sound logic. Consider becoming homeless for a day, driving in a traffic jam, looking at starving people barely surviving, or getting a boss from hell. Then ask yourself is that what you want out of life? When the answer’s no and you hit bottom, the only place left is to climb to the top.

Being in affiliate marketing is like Judo, you need to train hard, get in shape, and never waiver. Stay determined, keep your focus, and if you hit the ground get back up and keep running.

Rene says, “The best thing about affiliate marketing is there’s no boss breathing down my neck and the income keeps on growing. And the glory’s there, when I’m on top of the search engines, I’m the tournament champion.”

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